Social Media Marketing (SMM)/Email Marketing Specialist Job Description

Company Overview:
- We are a group of companies in the transportation industry, committed to providing unparalleled services. Our dedication to excellence extends to our online presence, where we aim to connect with potential customers and drivers through engaging and informative content.
- Position: Social Media Marketing (SMM) Specialist
- Location: REMOTE
- Job Type: Full-Time/Part-Time

Role Overview:
- We are seeking a dynamic and creative Social Media Marketing Specialist to join our team. The ideal candidate will be responsible for managing our Instagram and Facebook pages, crafting compelling ads, generating new leads, and maintaining visibility to potential customers and drivers. This role requires a blend of creativity, analytical skills, and a deep understanding of social media trends to enhance our brand’s online presence.

Key Responsibilities:
- Develop and implement a comprehensive social media strategy that aligns with our company’s goals, focusing on Instagram and Facebook.
- Create, schedule, and publish engaging content regularly, including posts, stories, and ads, to increase audience engagement and brand awareness.
- Monitor social media trends and leverage them to enhance our social media presence and reach.
- Design and execute targeted ad campaigns on Instagram and Facebook to attract potential customers and drivers.
- Analyze and report on the performance of social media activities, ad campaigns, and engagement metrics, using insights to optimize future strategies.
- Respond to comments, messages, and customer inquiries on our social media pages promptly, providing excellent customer service.
- Keep up-to-date with the most current social media trends, best practices, and technologies
- Qualifications:
- Proven experience as a Social Media Specialist or similar role, preferably within the transportation or automotive industry.
- Excellent knowledge of Instagram and Facebook, including their algorithms, advertising platforms, and analytics tools.
- Strong content creation and writing skills, with the ability to produce engaging and error-free content.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) to create visually appealing posts and ads.
- Ability to analyze data, derive insights, and make data-driven decisions to improve social media performance.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and interact with our online community.
- What We Offer:
- A vibrant and supportive team environment.
- Opportunities for professional growth and development.
- Competitive salary and benefits package.
- Flexible schedule

How to Apply:
- Interested candidates are invited to submit their resume, cover letter, and portfolio (if applicable) showcasing previous social media work. Please send your application to [см. контактную информацию ниже]] with the subject line «Application for Social Media Marketing Specialist.»

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