Marketing Specialist for Promoting the Mobile App «Mafia with Video Chat» (Android & iOS)
The international game platform «Mafia with Video Chat,» available on Android, iOS, and the web, is seeking a marketing specialist to increase the number of active users across different countries. Our game has already established a presence in the CIS markets, and we aim to expand our reach to new markets, focusing especially on English-speaking regions. We are primarily focused on promotion of mobile apps. Website promotion can only be considered if it leads to an increase in mobile application performance.
Key Responsibilities:
- Analyze current app performance on Android and iOS platforms (the company will provide access to statistical data).
- Identify priority channels and directions for app promotion, considering regional specifics.
- Develop and implement a marketing strategy to increase the number of active users in key markets.
- Prepare technical tasks for further actions by the development and marketing teams.
- Continuously monitor and optimize advertising campaigns to achieve target metrics.

Priority Markets:
- English-speaking countries: USA, UK (high priority).
- Other localized regions: France, Germany, India.
- CIS countries: Ukraine, Belarus, Kazakhstan, Armenia, Uzbekistan, Azerbaijan (development and retention of current positions).
- Russian and Georgian communities in English-speaking countries.
- Markets learning English: promoting among educational institutions offering English language courses in game formats (e.g., English schools in former USSR countries).

Requirements:
- Experience in mobile app marketing, preferably in the gaming sector.
- Knowledge of marketing specifics in different countries and ability to adapt strategies for various markets.
- Proficiency with analytical tools and data analysis from Android and iOS markets.
- Experience in promoting apps in the USA, UK, and other English-speaking countries is a significant advantage.
- Understanding of working with the CIS audience and Russian-speaking users abroad.

Additional Requirements:
- Experience in promoting educational games or training applications is a plus.
- Knowledge of Russian or Georgian is an advantage but not mandatory.

Expected Outcomes:
- Increase in the number of active users in the specified priority markets.
- Enhanced brand recognition and establishment of a stable flow of new players.
- Development of a successful strategy for promoting the game in new regions.

About company:
Keskinov LLC is an independent game development company based in Abington, PA, known for creating immersive online experiences. Its flagship product, Mafia Game, launched on August 15, 2020, brings the classic psychological party game to mobile and web platforms. The game allows players to use video chat to engage in strategic role-play, uncover hidden roles, and outwit opponents. Featuring cross-platform compatibility, customizable gameplay, and a vibrant community, Mafia Game offers a realistic and social gaming experience for players worldwide.
For more details, visit mafia-game.net.
Providing brief description of how you will approach the described tasks with terms and goals would be considered a big plus.

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