About Washell: Washell is a Swiss brand in household chemicals, dedicated to delivering high-quality, eco-friendly products that make everyday tasks simpler and more sustainable. As we continue to expand our global presence, we’re looking for a creative and data-driven Social Media Manager to elevate our brand across Facebook, Instagram, TikTok, and LinkedIn.
- Ukraine Instagram: https://www.instagram.com/washell.ua
- International Instagram: https://www.instagram.com/washell_ch

Key Responsibilities:

Social Media Strategy & Execution:
- Develop and implement a robust social media strategy tailored to Facebook, Instagram, TikTok, and LinkedIn to drive brand awareness, engagement, and sales.
- Schedule, post, and manage high-quality, engaging, and on-brand content across all platforms.

Content Creation & Innovation:
- Create compelling visuals, videos, and copy optimized for each platform, leveraging trends and platform-specific features (e.g., Reels, Stories, TikTok challenges, LinkedIn articles).
- Collaborate with the design team for branded visuals and marketing assets.

Community Engagement:
- Engage daily with followers, respond to comments and messages, and build relationships with our community across platforms.
- Foster a positive and vibrant online community that reflects Washell’s values.

Campaign Development:
- Plan and execute targeted social media campaigns, including product launches, seasonal promotions, and brand storytelling initiatives.
- Leverage TikTok trends and viral challenges to create relatable and shareable content.

Analytics & Insights:
- Monitor and analyze the performance of social media content using platform analytics and tools like Hootsuite or Sprout Social.
- Provide regular reports with insights and actionable recommendations to improve engagement, follower growth, and ROI.

Platform-Specific Optimization:
- Stay informed about the latest updates and algorithm changes on Facebook, Instagram, TikTok, and LinkedIn to optimize content and strategy.
- Experiment with innovative approaches to grow presence and engagement on each platform.

Influencer & Partner Collaboration:
- Identify and work with influencers and creators on TikTok, Instagram, and LinkedIn to promote brand campaigns and build authenticity.

Qualifications:
- Proven experience as a Social Media Manager or similar role, with a strong portfolio of work on Facebook, Instagram, TikTok, and LinkedIn.
- In-depth understanding of platform algorithms, trends, and best practices for engagement and growth.
- Proficiency in content creation tools such as Canva, Photoshop, and video editing software.
- Strong analytical skills with experience using tools like Google Analytics, Hootsuite, or Sprout Social.
- Exceptional communication and storytelling abilities, with the ability to adapt tone and style to suit each platform.
- Creative thinker who thrives on trying new approaches and staying ahead of trends.
- Knowledge of eco-friendly and sustainable practices in marketing is a plus
- Native Ukrainian, English — minimum B1.

What We Offer:
- Competitive salary and benefits package.
- Flexible working hours and a supportive, remote-friendly environment.
- Professional growth opportunities in a fast-growing and impactful industry.
- The opportunity to lead Washell’s presence on four key platforms and shape our digital footprint.

Are you passionate about crafting engaging content and building strong communities across Facebook, Instagram, TikTok, and LinkedIn? We’d love to hear from you!
Be part of Washell and help us inspire households worldwide with sustainable solutions and innovative storytelling!

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