garment-by.co.uk is a slow fashion venture piloting a thoughtful approach to consumption. It offers high-quality pieces made to order, reduces waste, and fosters a deeper connection between the wearer and their wardrobe. By focusing on one garment per season, the brand ensures that each piece is perfected through meticulous craftsmanship and ongoing wearer feedback. The brand is dedicated to creating timeless wardrobe staples with transparency and inclusivity at its core.
Job Purpose: As the Social Media Manager at garment by, you will spearhead our digital presence across Instagram, TikTok, LinkedIn, and WhatsApp. Your mission will be to craft and execute innovative content strategies, maintain vibrant community engagement, and collaborate with influencers and paid marketing experts to amplify our brand’s voice.
Key Responsibilities:
- Content Creation & Scheduling: Design and publish engaging content that aligns with Garment By’s ethos, keeping up with the latest TikTok and Instagram trends.
- Community Engagement: Manage and nurture our WhatsApp community, ensuring consistent interaction and meaningful discussions.
- Campaign Collaboration: Identify and collaborate with influencers to create authentic marketing campaigns, including drafting marketing scopes and overseeing execution.
- Paid Marketing Partnership: Work closely with our paid marketing expert to produce content optimized for Instagram and TikTok ads.
- Trend Tracking & Ideation: Stay ahead of social media trends, brainstorming innovative and organic content ideas that resonate with our audience.

Requirements:
- Proven experience in social media management, preferably in fashion or lifestyle industries.
- Deep understanding of TikTok, Instagram, and LinkedIn platforms.
- Creative mindset with a knack for storytelling and visual content creation.
- Experience working with influencers and managing campaign deliverables.
- Strong photo and video editing skills, with experience in tools like Adobe Creative Suite, Canva, or similar platforms.
- Strong collaboration skills and ability to work with cross-functional teams.
- Passion for sustainability, slow fashion, or ethical consumption is a plus.
- Fluency in English, with excellent written and verbal communication skills.

Performance Expectations:
- Consistent posting and content scheduling across all platforms.
- Growth in follower count and engagement metrics.
- Successfully executed influencer collaborations and marketing campaigns.
- High-quality, trend-aligned content that reinforces Garment By’s brand values.

Benefits:
- Opportunity to work with a purpose-driven brand.
- Flexible working hours and remote-friendly environment.
- Creative freedom and opportunities for professional growth.

Challenges & Opportunities: This role requires someone who thrives in a dynamic environment, is proactive in learning about emerging social media trends, and is eager to make an impact in the slow fashion space.

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