Qii Brands is a leading e-commerce company specializing in building and scaling high-performing online brands. Under our umbrella, we operate multiple digital storefronts, including Lelior.com, a luxury home fragrance brand. Our focus is on cutting-edge SEO strategies, data-driven marketing, and user experience optimization to dominate search rankings and drive growth.
We are on a mission to create the best-in-class digital experiences, and we’re looking for skilled professionals to join our team. If you’re an SEO expert passionate about structured data, technical SEO, and innovative search strategies, we want to hear from you!
Job Title:
Senior SEO & Structured Data Specialist
Responsibilities:
- Structured Data & Schema Implementation
- Develop and implement Schema.org markup (JSON-LD, microdata, RDFa) for products, reviews, FAQs, and articles.
- Ensure all structured data follows Google’s best practices to enhance search visibility.
- Technical SEO & Website Optimization
- Conduct SEO audits to identify and fix issues related to crawling, indexing, Core Web Vitals, and page speed.
- Optimize website structure, internal linking, and URL architecture for better rankings.
- Collaborate with developers to implement technical SEO improvements.
- On-Page & Content SEO
- Optimize metadata, headings, and content structure for maximum search visibility.
- Work with the content team to ensure pages are E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) compliant.
- Use keyword research tools (SEMrush, Ahrefs, Google Keyword Planner) to drive targeted traffic.
- Local SEO & Multi-City Pages
- Optimize Google Business Profiles and manage structured data for local SEO.
- Develop and manage city-specific content to improve local search rankings.
- Implement location-based schema markup and structured data strategies.
- Analytics & Performance Tracking
- Monitor rankings, traffic, and SEO performance using Google Analytics, Search Console, and Looker Studio.
- Generate actionable insights and recommendations based on data.
- Conduct A/B testing to optimize page performance and conversions.

1. Technical SEO & Website Optimization
- Advanced knowledge of structured data (Schema.org, JSON-LD, microdata)
- Strong understanding of crawlability, indexability, and Core Web Vitals
- Expertise in JavaScript SEO, dynamic rendering, and server-side vs. client-side rendering
- Experience with log file analysis, robots.txt, XML sitemaps, and canonicalization

2. SEO Strategy & Growth Planning
- Ability to create and execute long-term SEO roadmaps
- Expertise in enterprise SEO for large websites with thousands of pages
- Knowledge of content clustering, topic authority, and internal linking strategies
- Experience in international and multi-location SEO 3. Data Analysis & Performance Tracking
- Mastery of Google Analytics 4, Google Search Console, and Looker Studio
- Strong skills in SEO auditing tools like Screaming Frog, Ahrefs, SEMrush, and Sitebulb
- Understanding of A/B testing for SEO, CRO (Conversion Rate Optimization), and UX impact
- Ability to interpret ranking fluctuations and algorithm updates

4. Team Leadership & Cross-Department Collaboration
- Ability to lead SEO teams, developers, and content marketers
- Experience working with UX/UI designers to improve search performance
- Strong project management skills using JIRA, Asana, or Trello
- Ability to train and mentor junior SEO specialists 5. AI & Automation in SEO
- Familiarity with AI-driven SEO tools (ChatGPT, Surfer SEO, Clearscope, etc.)
- Knowledge of Python or SQL for automating SEO tasks
- Experience implementing programmatic SEO at scale
- Understanding of machine learning models impacting search rankings

Requirements:
- Proven experience in SEO, with a strong background in structured data and technical SEO.
- Hands-on expertise with JSON-LD, Schema.org, and rich snippets.
- Proficiency in HTML, CSS, JavaScript (basic for SEO purposes).
- Experience with Google Search Console, SEMrush, Ahrefs, Screaming Frog, GTMetrix, and PageSpeed Insights.
- Strong understanding of local SEO and multi-location search strategies.
- Knowledge of Shopify, WordPress, or other e-commerce platforms is a plus.
- Ability to stay updated on Google algorithm changes and SEO best practices.

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