ÍÎÂÈÍÈ â³ä 05.02.2004
Jack Welch (Äæåê Âåë÷) ïðîäàâ ïðàâà íà ñâîþ íîâó êíèãó
Jack Welch, êîëèøí³é ãîëîâà ïðàâë³ííÿ General Electric ïðîäàâ ïðàâà íà ñâîþ íîâó êíèãó "Winning" ("Âèãðàø", ïîñ³áíèê äëÿ á³çíåñó) âèäàâíèöòâó HarperCollins, îòðèìàâøè 4 ìëí. äîëëàð³â àâàíñîì. Éîãî ïðîïîçèö³ÿ çàéíÿëà ëèøå 2,5 ñòîð³íêè. Íàðå÷åíà Welch, Suzy Wetlaufer, êîëèøí³é ðåäàêòîð The Harvard Business Review áóäå äîïîìàãàòè éîìó ïðè íàïèñàíí³ êíèãè.
Ïîïåðåäíÿ êíèãà Welch, ìåìóàðè "Jack: Straight From the Gut", áóëà ïðèäáàíà Time Warner Trade Publishing â 2000 ðîö³ çà 7,1 ìëí. äîëëàð³â, ïðè ÷îìó ïðîïîçèö³¿ íå âèìàãàëîñü âçàãàë³.
Çà ³íôîðìàö³ºþ The New York Times.
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